Preheat oven to 425°F. Mix chili powder, seasoned salt and garlic powder with brown sugar in small bowl; set aside. Toss potatoes with oil in large bowl. Add spice mixture; toss to coat.
Spread potatoes in single layer on foil-lined 15x10x1-inch baking pan coated with no stick cooking spray.
Bake 40 minutes or until potatoes are browned and tender, turning potatoes halfway through bake time.