El Guapo is the leading Hispanic bagged herbs, spices and seasoning brand in the U.S. and has been providing families with authentic ingredients for over 30 years.
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Born in Los Angeles, the mecca of Mexican American cuisine, we are passionate about food and understand flavor is deeply rooted in our heritage. Whether it’s your abuela’s infamous pozole or mom’s mole poblano, there’s pride in sharing the love for our culture with family and friends through food.