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Mix ground beef and seasonings in medium bowl until well blended. Shape into 4 patties.
Broil, grill or pan-fry 4 to 6 minutes per side or until burgers are cooked through (internal temperature of 160°F).
Serve burgers on toasted rolls. Sprinkle with additional Smokehouse Pepper, if desired. Garnish with desired toppings and condiments.