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Mix ground beef and Seasoning in medium bowl until well blended. Shape into 4 patties.
Grill over medium heat 4 to 6 minutes per side or until burgers are cooked through (internal temperature of 160°F). If desired, add cheese slices to burgers 1 minute before cooking is completed. Toast rolls on the grill, open-side down, about 30 seconds.
Serve burgers on toasted rolls with desired toppings and condiments.