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Mix ground beef and Rub until well blended. Shape into 4 patties.
Grill over medium heat 4 to 6 minutes per side or until burgers are cooked through (internal temperature of 160ºF). Grill onion and bell pepper in grill basket or grill rack 3 to 4 minutes or until tender and lightly browned, stirring frequently.
Serve burgers on rolls topped with grilled onions, bell peppers and barbecue sauce.