Keeping it real since 1889.
The word “real” can mean a lot of different things: authentic, true, natural, pure, honest and straightforward. Of course, at Zatarain’s it all starts with the food.
Rice, Spice and Vegetables
For an example of our commitment to quality ingredients, look at our rice mixes. More than two dozen Zatarain’s rice mix varieties contain rice, spice and vegetables:
- 100% U.S.-grown, parboiled long grain rice, no pasta fillers
- Spices that are carefully selected, harvested and steam cleaned to preserve flavor
- Real vegetables and fruits – large pieces you can see
And just as important as what you’ll find inside one of these boxes is what you won’t:
- No artificial flavors
- No colors from artificial sources
- No added MSG
Put another way, you’re getting quality food made with ingredients you could probably find in your grandmother’s kitchen. At Zatarain’s, we insist on good ingredients, because good ingredients make great flavor.
Rooted in real.
Zatarain’s is known for delivering the authentic flavors of New Orleans to dinner tables nationwide, and we think it matters that our products are made by New Orleanians in New Orleans, the city our company has called home for more than 125 years.
Just as important is the fact that you’ll find Zatarain’s in kitchens throughout New Orleans. And it’s been that way for decades. Our products spark nostalgia for New Orleans natives of all ages – they grew up having our jambalaya at Mardi Gras parties, having crawfish seasoned with our Crab Boil, or hot dogs topped with our Creole Mustard. Zatarain’s is a real part of the way of life in our hometown.
Inside and out.
We recently changed one noticeable thing: our package design. You may have spotted the new rice mix boxes in your grocery store. We changed the outside of the box to better reflect what’s inside the box. For example, because our Yellow Rice is made with real onions, green bell peppers, red bell peppers and turmeric, you now see those ingredients on the front of the box. Just a simple visual reminder of the real ingredients Zatarain’s uses to pack big flavor inside every box.