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Zatarains Brand Story

Keeping it real since 1889.

The word “real” can mean a lot of different things: authentic, true, natural, pure, honest and straightforward. Of course, at Zatarain’s it all starts with the food.

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Rice, Spice and Vegetables

For an example of our commitment to quality ingredients, look at our rice mixes. More than two dozen Zatarain’s rice mix varieties contain rice, spice and vegetables:

  • 100% U.S.-grown, parboiled long grain rice, no pasta fillers
  • Spices that are carefully selected, harvested and steam cleaned to preserve flavor
  • Real vegetables and fruits – large pieces you can see

And just as important as what you’ll find inside one of these boxes is what you won’t:

  • No artificial flavors
  • No colors from artificial sources
  • No added MSG

Put another way, you’re getting quality food made with ingredients you could probably find in your grandmother’s kitchen. At Zatarain’s, we insist on good ingredients, because good ingredients make great flavor.

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Real for a real long time.

Picture Louisiana in 1889, the year Zatarain’s was born. There are coastal wetlands perfectly suited to the cultivation of rice. A mild climate and rich soil that yield vegetables year-round. A culture founded by people who favored pork and chicken seasoned liberally with spices that came in by the ton through south Louisiana ports.

So, take rice, vegetables, pork, chicken, spices, and what do you get? Jambalaya! It’s our flagship rice mix variety, and it’s the perfect example of what Zatarain’s does best – creating and delivering authentic flavors drawn from a real, unique culture.

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Rooted in real.

Zatarain’s is known for delivering the authentic flavors of New Orleans to dinner tables nationwide, and we think it matters that our products are made by New Orleanians in New Orleans, the city our company has called home for more than 125 years.

Just as important is the fact that you’ll find Zatarain’s in kitchens throughout New Orleans. And it’s been that way for decades. Our products spark nostalgia for New Orleans natives of all ages – they grew up having our jambalaya at Mardi Gras parties, having crawfish seasoned with our Crab Boil, or hot dogs topped with our Creole Mustard. Zatarain’s is a real part of the way of life in our hometown.

Inside and out.

We recently changed one noticeable thing: our package design. You may have spotted the new rice mix boxes in your grocery store. We changed the outside of the box to better reflect what’s inside the box. For example, because our Yellow Rice is made with real onions, green bell peppers, red bell peppers and turmeric, you now see those ingredients on the front of the box. Just a simple visual reminder of the real ingredients Zatarain’s uses to pack big flavor inside every box.

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Food for real life.

For most busy families, Zatarain’s is simply a reliable answer to the daily question of “what am I going to make for dinner?” We give you affordable, quick, easy to make, delicious meal solutions. All founded on our belief that good ingredients make great flavors.