Bold Flavor Since 1938.
Lawry’s Changed the Way We Season.
What started as a secret blend behind Beverly Hills’ most iconic prime rib became the seasoning that shaped American flavor.
In L.A., It All Started with Prime Rib and a Pinch of Genius.
Back in 1938, inside a fine-dining restaurant in Beverly Hills, California, something revolutionary was born—not just on the plate, but on the table.
Lawrence Frank, co-founder of Lawry’s The Prime Rib, had been experimenting in his home kitchen night after night. After months of tinkering with spices, he created something new: a masterful blend of 17 herbs and spices crafted specifically to enhance the flavor of prime rib.
Guests couldn’t get enough. The blend—kept in shakers right on the table—quickly became just as iconic as the meal itself. People loved it so much, they started sneaking the containers home.
So, Frank leaned in. He launched a separate company and brought Lawry’s Seasoned Salt to store shelves—the first seasoning blend of its kind. What began as a restaurant secret became a pantry staple across America.
And now?
Lawry’s isn’t just seasoned salt. It’s a bold lineup of spices, rubs, marinades, and recipe starters that make every meal taste like a classic.
1938 – The Original Tin
The first-ever Lawry’s Seasoned Salt, born behind the scenes at a Beverly Hills restaurant. A simple metal can with a flavor that was anything but.
1950s – Grocery Store Debut
A sleek new look—and a grocery game-changer. This version hit supermarket shelves and brought big, bold flavor into everyday kitchens.
1960s – Enter the Swirl
Clean, minimal, and unmistakably modern. The now-iconic Lawry’s swirl made its packaging debut and became a symbol of flavor-forward cooking.
Designed by a Legend
The Lawry’s swirl wasn’t just a logo—it was designed by Saul Bass, the creative genius behind title sequences for films like Psycho and The Man with the Golden Arm. Proof that Lawry’s has always been a standout—on the plate and on the shelf.
1980s – Pop of Red, Punch of Flavor
Red cap. Bold type. Big presence. Lawry’s stood out on shelves, at backyard cookouts, and on dinner tables nationwide.
2000s – New Millenium
A dynamic look for a new millennium. Clean lines, vibrant contrast, and unmistakable flavor—this design brought Lawry’s into the 21st century without losing an ounce of its iconic identity.
2024 – Modern Classic
A contemporary refresh that honors its roots. Still bold. Still beloved. Still the seasoning that started it all.
If you grew up with Lawry’s on the table, you already know—it’s more than seasoning. It’s tradition.
We Didn’t Just Season Food—We Made Headlines.
The Original Flavor Wizardry
Back when seasoning was salt and pepper, Lawry’s made meat magical—with a blend no kitchen had ever seen before.
Not Just for Meats Anymore
The 1960s saw Lawry’s branching out. From steaks to sides, this ad reminded home cooks that vegetables deserved flavor love, too.
Crispy. Golden. Lawry’s.
By the '80s, Lawry’s was the not-so-secret weapon in kitchens everywhere—especially when it came to crowd-pleasing chicken.
Lawry’s Flavor Doesn’t Stop at the Shaker.
Our marinades are made to do more—adding bold flavor, locking in juiciness, and turning everyday meats into crave-worthy meals. This isn’t just seasoning. This is next-level flavor from the inside out.
Still Bold After All These Years
Lawry’s isn’t just a spice cabinet staple—it’s a flavor legacy. From the first sprinkle in 1938 to marinades made for modern meals, we’re proud to bring bold to every bite.
Shop All Lawry’s
From the original seasoned salt to bold new marinades—every shake, rub, and pour starts here.
make it with lawry's
From weeknight wonders to backyard showstoppers, these recipes bring Lawry’s flavor to life.
