OUR STORY
El Guapo® is the leading Hispanic bagged herbs, spices and seasoning brand in the U.S. and has been providing families with authentic ingredients for over 30 years. Born in Los Angeles, the mecca of Mexican American cuisine, we are passionate about food and understand flavor is deeply rooted in our heritage. El Guapo® offers a wide range of high-quality products ranging from dried chili peppers, corn husks and spices. Our goal is to share our love with family and loved ones by delivering the most authentic ingredients to help you recreate the flavors of “home.”
MADE CON AMOR
Food gives us a sense of identity: a connection to our past, present, and future. We understand the importance of keeping traditions alive with the familiar flavors you grew up with. Whether it’s your abuela’s infamous pozole or mom’s mole poblano, there’s pride in sharing the love for our culture with family and friends through food. We’re here to help you recreate the same flavors of those cherished dishes that connect us back to our roots. Food is made con amor and it all starts with the best, high quality ingredients you can trust.
Enjoy some of the original flavors and ingredients that put El Guapo® on the map.
More than just food on a plate, these recipes beautifully express the deeply rooted traditions and flavors of Mexico we’ve grown to know and love.
