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PURE TASTES BETTER

The three small words at the heart of our mission—to bring you the purest possible flavor from source, to bottle, to your next delicious meal. Scroll to discover the power of pure.

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THE PURSUIT OF PURE

We've been committed to bringing you the purest possible flavor for over 126 years—and that means something different for each of the 117 herbs and spices we make.

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Lost Recipes

— Episode 3 —

This Holiday, we sought to reunite one family with their lost recipe, and to bring their beloved memories back to life.

Can pure flavor make memories real?

See what happens
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Cook Better with Pure Flavor

— Episode 2 —

See how McCormick's Everyday 10 Herbs and Spices helped five people discover that any cuisine is really just a combination of a few essential ingredients.

Can pure flavor make cooking more intuitive?

See what happens
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Kids Love Pure Flavor

Now we’re putting our products to the test and discovering just how powerful pure flavor can be.

Can pure flavor help kids embrace healthier options?

See kid-friendly recipes
  • PURE QUALITY

    Pure flavor means meticulous care from start to finish.

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  • HARVESTING PURE

    Pure flavor requires the best ingredients.

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  • PURE SELECTION

    Pure flavor means nothing added and impurities removed.

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  • SOURCING PURE

    Pure flavor starts with a superior source.

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BRINGING PURE TO LIFE

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Pure Tastes Better

Flavor is at the heart of everything we do at McCormick, because we believe that our customers deserve great-tasting meals that start with pure flavor. This belief is why we continuously strive to perfect our supply chain to bring people high quality products. For over 126 years, we've been committed.

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Pure Flavor

The flavor experience you have when tasting named product, without any artificial flavor enhancers (MSG, Artificial Flavors, Disodium Inosinate, Guanylate, etc.)

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Pure Herb & Spice

Only named herb or spice in ingredient list.

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Pure Extract

Flavor extracted from named ingredient, combined with water and alcohol.

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