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Lightly coat a 3 1/2- or 4-quart slow cooker with cooking spray.
In a large nonstick skillet heat oil over medium-high heat. Add meat; cook about 6 minutes or until brown on both sides, turning once.
Meanwhile, stir together steak grilling blend, bouillon granules, sugar, coffee granules, and crushed red pepper.
Place the onions in prepared slow cooker; top with meat. Pour beer and vinegar over meat and onions. Sprinkle with the steak grilling blend mixture.
Cover and cook on low-heat setting for 8 hours or on high-setting for 4 hours or until easily shredded.
Transfer meat to a cutting board, reserving cooking liquid in cooker. Using two forks pull meat apart into shreds. Stir steak sauce into cooking liquid.
To serve, divide meat mixture among rolls; spoon some of the cooking liquid over shredded meat. Serve the remaining cooking liquid in small dishes.