FOR IMMEDIATE RELEASE

CONTACTS:
Denise Davila                                 Laurie Harrsen
Peter Mayer                                   McCormick & Company, Inc.
504.210.1213                                 410.527.8753
Davilad@peteramayer.com               Laurie_Harrsen@mccormick.com

Celebrate Mardi Gras Season with Authentic Jambalaya and Flavors from Zatarain’s

NEW ORLEANS (December 23, 2015) – In New Orleans, Mardi Gras is a major holiday. The season is celebrated during the two weeks prior to Fat Tuesday, (Feb. 9, the day before the start of the Lenten season) and typically includes parades and family gatherings where food plays a major role. Zatarain’s brings authentic New Orleans flavor and makes it easy to celebrate Mardi Gras regardless of where you live with the signature seasonal dish, jambalaya.


A meal in itself, jambalaya traditionally starts with a “trinity” of vegetables, rice and a variety of meats and/or seafood. Many consider jambalaya a New Orleans version of paella, an influence from Spanish rule of the area during the mid- to late-1700s. French, Italian and even African flavor influences are also present in the iconic dish. A go-to meal for large parties, it is not unusual to see jambalaya prepared in large pots often cooked outside.

“Since Mardi Gras day is historically food focused, it’s easy to envision early parade-goers filling up on bowls of steamy jambalaya prior to engaging in the day’s festivities,” said Jill Pratt, general manager of Zatarain’s. “Jambalaya is a really versatile dish and can be personalized based on your favorite add-ins.”

Mardi Gras Beginnings
Prior to becoming synonymous with floats, beads, and parades, Mardi Gras originated from the tradition of feasting before the fasts of the Lenten season. Revelers spent Mardi Gras day having decadent meals and celebrations. By the time Mardi Gras began resembling its modern form, feasts included locally popular and easy to prepare dishes like jambalaya. Even today, jambalaya is an ideal feasting option and remains a favorite dish during carnival season celebrations.

Flavorful Jambalaya Favorites
Versatile jambalaya recipes allow for customizable meals that are great as a side or a stand-alone dish. Mixes from Zatarain’s make jambalaya preparation quick and easy, less than 30 minutes, without compromising on flavor. Try these authentic Jambalaya recipes for an at-home Mardi Gras celebration or for any festive occasion.

Original Jambalaya: The signature elements included in this dish like long grain rice, onions, bell pepper and authentic New Orleans seasonings make for a hearty Mardi Gras meal that is ready in under 30 minutes. Double the batch to easily feed a large group of people for your Mardi Gras celebration.

Classic Jambalaya: Fresh ingredients like vegetables, chicken, andouille sausage and, of course, Creole Seasoning simmer away in this homemade version that is rich in flavor.

Slow Cooker Chicken & Shrimp Jambalaya: Easy slow cooker prep make this an ideal option to feed a crowd. Chicken and shrimp additions elevate the recipe from basic to beyond, making it a must for your party.

Vegetable Jambalaya: A quick and easy vegetarian option that has all of the flavor combined with a medley of fresh vegetables for a hearty dish that satisfies.

Creole Jambalaya: Traditionally called “red” jambalaya, this version features the “trinity” of onion, celery and bell pepper, and is combined with tomatoes, a typically Creole addition.

Extra Flavor
For those that want to jazz up their jambalaya, Creole Seasoning adds an extra layer of seasoned flavor with garlic, onion, bell pepper and other spices.

Find more flavorful jambalaya recipes and cooking tips at Zatarains.com, Facebook.com/Zatarains or Pinterest.com/Zatarains.


# # #

Download word docs (release, recipes, and photo sheet)

Download food photography

Zats Zatarain's Original Jambalaya 

Zats Vegetable Jambalaya

Zats Classic Jambalaya
Zats Creole Jambalaya 

Zats Cooking Jambalaya 

Zats  Slow Cooker Chicken and Shrimp Jambalaya

 

About Zatarain’s
Since 1889, Zatarain's has been the authority on the fun and flavor of New Orleans. From its humble beginnings producing root beer extract, the company has grown to make more than 200 food products from Rice Dinner and Side Dish Mixes, Frozen Entrees, Pasta Mixes, Breadings, Seasonings and Spices to Seafood Boils, Creole Mustard and other products based on authentic New Orleans–Style recipes and seafood preparation. Now, people across the U.S. recognize that to capture the true flavor of New Orleans cuisine, you have to "Jazz It Up with Zatarain's." For information, recipes and Zatarain’s online store, visit www.zatarains.com. Zatarain’s is one of McCormick & Company's (MKC) portfolio brands. As a global leader in flavor, McCormick has built a portfolio of leading flavor brands that enhance people’s enjoyment of food all around the world. Every day, no matter where or what you eat, you can enjoy food flavored by McCormick. McCormick Brings Passion to Flavor™.