Make the Sunday roast a tradition in your household. Leftover roast beef makes great sandwiches during the week ahead. Photo credit: Nicole Shoemaker from Cooking for Keeps.
Preheat oven to 350°F. Mix first 5 ingredients in small bowl. Set aside. Place roast on rack in shallow roasting pan. Brush beef with oil. Sprinkle with salt. Coat with seasoning mixture.
Roast, uncovered, until internal temperature reaches 135°F for medium-rare (1 1/2 to 1 3/4 hours) or 150°F for medium (2 to 2 1/2 hours). Cover with foil and let stand 15 minutes before carving. (The temperature of the meat will rise about 10° during standing.)
To prepare recipe with a rib roast, see Herbed Prime Rib.