McCormick® Donates $30,000 to the Culinary Institute of America for Advancement of Hispanics in Culinary Arts Celebrating Hispanic Heritage Month, Scholarship Fund Supports McCormick Commitment to Hispanic Community
SPARKS, Md. (October 10, 2011) – McCormick & Company, Incorporated (NYSE: MKC) – a global leader in flavor – announced a marquee donation to help Latino students pursue their passion for flavor and the culinary arts. McCormick presented a check for $30,000 to The Culinary Institute of America (CIA), the country’s leading culinary college, during a recent community open house at their San Antonio campus.
The scholarship fund benefits CIA students of Hispanic descent in the Southwest Region, attending the school’s San Antonio or Greystone (Napa Valley, CA) campuses. The fund will be disbursed to six students starting with the upcoming semester.
“McCormick is excited to share our passion for flavor with the Latino community through this signature scholarship program,” said Valentín Ramirez, Vice President/Managing Director of Hispanic Consumer Markets for McCormick. “We are committed to empowering Hispanics, whose diverse cultures have contributed so much to cuisine here and abroad, to pursue a culinary education at the prestigious CIA.”
The scholarship fund was partially supported by community donations, beginning earlier this summer, as part of the McCormick “Asando Sabroso” (Grilling with Flavor) tour. The 30-stop tour offered product samples and flavor ideas to consumers at key Hispanic markets in the Southwest. A McCormick-branded food truck showcased the quintessential Mexican street food – the taco. Consumers sampled grilled tacos, prepared with signature McCormick flavors, for a $1 donation toward the CIA scholarship. The tour also promoted educational opportunities for aspiring Latino chefs with help from CIA alumnus, Chef Johnny Hernandez of La Gloria restaurant.
The scholarship program is part of a larger McCormick initiative to capture the attention of Latino consumers in the U.S. The flavor leader also launched a major communications campaign in May that included national and regional advertising, in-store support, social media and a Spanish-language website to encourage the exploration of new flavors.
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About McCormick
McCormick & Company, Incorporated is a global leader in flavor. With more than $3 billion in annual sales, the Company manufactures markets and distributes spices, seasoning mixes, condiments and other flavorful products to the entire food industry – retail outlets, food manufacturers and foodservice businesses. Every day, no matter where or what you eat, you can enjoy food flavored by McCormick. McCormick brings passion to flavor.™ Visit mccormick.com, mccormick-espanol.com and mccormickcorporation.com for more information.
For more information about The Culinary Institute of America, visit ciachef.edu.
Viviana Wiewall
The Axis Agency
305/572-1393
vwiewall@theaxisagency.com
Laurie Harrsen
McCormick & Company, Inc.
410/527-8753
Viviana Wiewall
The Axis Agency
305/572-1393
vwiewall@theaxisagency.com
Laurie Harrsen
McCormick & Company, Inc.
410/527-8753
Laurie_Harrsen@mccormick.com