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McCormick® Flavor Forecast® 2011

McCormick® Flavor Forecast® 2011

Key Tastes Influenced by Spirit of Discovery, Uplifting Flavors and Craveable Contrasts

HUNT VALLEY, Md. (February 8, 2011) – America’s preference for more complex and intense taste experiences is a dynamic reflection of a new flavor confidence, says McCormick & Company, Inc. Released today, the McCormick® Flavor Forecast® 2011 identifies leading culinary trends that will shape the way we eat in the year ahead and beyond. 

It’s an exciting time for flavor. Spice consumption in this country is at an all-time high – growing more than three times as fast as the population1 and currently exceeds 1 billion pounds per year2. This growth in volume has been matched by a growing desire for variety. Today’s pantry can consist of about 40 different seasonings, compared to less than 10 in the 1950s.

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