Microwave Steaming...It's Not Just
For Veggies Anymore
New McCormick Steamers Help Home Cooks Prepare Healthful, Easy, Flavorful Meals
HUNT VALLEY, Md. – The humble microwave has emerged as the new kitchen darling – the go-to appliance for family dinners. But this familiar kitchen fixture has a new gig: serving as a “steamer” for preparing fast, fresh and flavorful meals.
“Home cooks are falling back in love with steaming – one of the quickest and healthiest ways to cook,” according to registered dietitian Liz Weiss, author of The Moms’ Guide to Meal Makeovers.
Steaming maintains more vitamins and minerals in foods than boiling or baking, and it requires no added fat. For seafood, it’s a simple and speedy way to prepare moist and flavorful fish or shrimp. Steaming also leaves more of vegetables’ natural taste, texture and color than any other cooking method.
“Families are no longer satisfied with frozen pizza, take-out or eating out of a box all the time,” Weiss said. “What many crave instead are fresh, nutritious, and easy-to-assemble home-cooked meals. Innovations in the supermarket like steamer bags, portioned seafood and pre-cut veggies help busy families create healthy meals that take minutes to make with minimal clean-up.”
McCormick has added to its successful Veggie Steamers products with a full spectrum of McCormick Steamers, which now includes McCormick Seafood Steamers and McCormick Potato Steamers. These innovative new products conveniently combine a microwave steamer bag along with a packet of seasonings. Simply combine the food with the specially-developed spice and herb mixture in the bag, close and microwave.
The new steaming line-up includes:
NEW McCormick Seafood Steamers
- Lemon Garlic
- Garlic Butter
A single pouch contains everything needed for perfectly seasoned steamed fish or shrimp that’s a snap to prepare. Simply place seafood, water and the contents of the seasonings packet in the steamer bag and microwave for six minutes. The specially designed steamer bag locks in moisture and flavor to help you get perfect results every time. Toss the empty bag – and the mess. Suggested retail price: $1.79
NEW McCormick Potato Steamers
- Roasted Garlic & Rosemary
- Italian Herb
These innovative products combine great oven-roasted flavor but with microwave ease. They’re the secret to lively spuds in minutes that your whole family will love. Simply place cubed fresh potatoes, oil and seasoning in the steamer bag and let the microwave do the rest. Suggested retail price: $1.79
McCormick Veggie Steamers
- Garlic & Basil
- Cheddar Cheese
Two popular flavors transform broccoli, cauliflower and other vegetables into tempting dinnertime offerings. The seasoning and steamer bag combination helps you get the delicious flavor of freshly steamed and seasoned vegetables from your microwave. Instructions are provided for both fresh and frozen vegetables. Suggested retail price: $1.79
For more information, recipes and photography, visit www.mccormick.com.
About McCormick
With an extensive network of researchers, trend experts, chefs, home economist, food technologists, and sensory analysts, McCormick & Company, Inc. keeps its finger on the pulse of flavor. McCormick was founded in 1889 in Baltimore, Maryland. Today it is the largest spice company in the world. McCormick sources only the finest ingredients from around the globe to bring the highest quality flavors to consumers. For more information, visit McCormick online at www.mccormick.com, or call 1-800-MEAL-TIP (1-800-632-5847).